Communication
The communication and marketing strategy must respond to the promotion and advertising of the project explaining the benefits of adding this new value to the economic system that makes it possible to face the challenges in this century.
The current system does not eradicate poverty or efficiently fight against climate change, and provide the necessary support in crises caused by natural disasters or war, and can not sustain the
welfare society, finding a regressive moment nothing to show for decades.
For this, a diffuser develop the strategy team to influence the collective consciousness of the people through media presence and social networks, and also, there will be meetings with the
organizations involved (states, international organizations and political parties ) to explain the proposed system and encourage them to apply urgently. As will be collected the necessary
signatures to present Popular Initiative in the Congress of Deputies.